My Story

Combat Veteran, CEO and Founder, Norie Shoes and Eqwal Footwear

Natasha Norie Standard gained the leadership, management and organizational

skills that support her as founder and CEO of two thriving footwear companies from

an unusual source: the United States Army. Her ability to set goals, a course for

implementation, and motivate teams, were formed by managing 6,500 people as a

Company Commander and her direct responsibility for a $684 million supply chain


During the 15 years that the Bronze Star awarded Airborne Logistics Officer served

in the U.S. armed forces in Italy, Iraq, and Germany, Standard’s skills were proven

as she supervised supply chain logistics for equipment and personnel on a global

scale. She learned to trust her judgement and hone the traits that make her a

successful entrepreneur: being decisive, strategic, research-driven, analytical,

technical, and unstoppable.

Today, Natasha Standard’s two footwear divisions include Eqwal and Norie Shoes.

In 2020, Eqwal developed the first military combat boots designed specifically for

women. Surprisingly, female service members today still wear boots designed for

men. Eqwal was selected by the business accelerator NYU Tandon Veteran’s

Future Lab for 20-21, and is being considered for the SBIR/AFWERX accelerator

program for the next stage of development. The mission of Norie Shoes, founded

in 2017, is comfortable, stylish and high quality shoes at an “affordable luxury” price


After leaving the Army, Standard worked for Williams Sonoma as Global Supply

Chain Manager for two years. There she recognized her calling and passion for

fashion, and decided to “bet on herself,” which became her personal motto.

Standard’s supply chain experience drove her desire to know everything about

designing, producing, distributing and selling shoes. She pursued two Masters of

Arts degrees, and moved to Milan to study with footwear experts at the prestigious

Arsutoria School.

Standard graduated with a Bachelor of Arts in marketing from Hampton University

in Virginia. She earned a Master of Arts from Webster University, and a Master of

Arts from Savannah School of Art and Design. She holds a Professional Diploma

from the Arsutoria School in Milan, Italy.

Committed to supporting her community, Standard created the Norie Foundation

which mentors high school students who have aged out of the foster care system.

She is a member of The Links, Inc., and Alpha Kappa Alpha Sorority, Inc.


I'm always looking for new and exciting opportunities. Let's connect.


Natasha Norie Standard

CEO and Founder




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